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9 Story Media Group and GO-N Productions have entered into an option agreement to develop and co-produce a new, animated series based on the classic live-action sitcom Bewitched. The partners will also jointly control worldwide distribution, while 9 Story will handle the majority of merchandising and licensing rights.
The original Bewitched ran on ABC from 1964 to 1972 — the longest-running supernatural-themed sitcom of the era — and starred Elizabeth Montgomery as a witch married to an ordinary mortal who must constantly contend with the way her powers and her supernatural family meddle with her efforts to live a normal, magic-free life. The show continues to air around the world in syndication, and has inspired several spinoffs as well as a movie adaptation.
The live-action series also featured a much admired animated intro produced by Hanna-Barbera. Several members of the Bewitched cast and crew were also involved with the iconic toon studio — for example, co-star Agnes Moorehead (magical mother-in-law Endora) who voiced the goose in Charlotte’s Web (1972), and writer Ruth Brooks Flippen also penned The New Scooby-Doo Movies (1972). Montgomery and Dick York, who played husband Darrin from ‘64-69, reprised their roles for H-B’s “Samantha” crossover episode of The Flintstones (1965).
The new 22-minute animated television series will be reimagined for a 6-11 year old audience, with strong family co-viewing appeal.